Why your business needs to offer digital badges for the top skills in 2022

Patricia Valerio
January 26, 2022

Certification in digital skills are seeing a rapid increase in demand.

According to Tech HQ, the pandemic has exacerbated the need for digital up-skilling, as organisations began digitalising entire swaths of operations that used to be physical and offline in the past. The shift to remote work has also accelerated this.

Technology hires have increased over the last year. However, the industry still faces a huge shortfall. In 2022, the most in-demand skills have shifted as the need for AI, augmented virtual reality (VR) and blockchain has grown. Our analysis of public data and skills lists from Wall Street Journal, Google and ZDNet confirms that the trends driving these shifts all relate to business transformation.

As roles adjust to the pace of digital transformation, employees with the right emerging technology skills will be highly sought after.

If your business offers certification for high-demand technology skills, digital badges can boost visibility of your brand.

How digital badges can help

One way these digital credentials can help do this is via the badge recipients themselves. Every time an earner shares their credential on social media, your brand gets a thumbs-up in the form of measurable impressions and clicks.

Issuing a digital badge upon certification completion helps to also keep your participants engaged to finish the entire certification process. You can issue digital badges for milestones along the way to keep engagement high in more complex programs.

Get in touch with us today to find out how we help our customers drive demand for their training and product certifications using the power of digital badges.

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